Cold Email Marketing Specialist
Job role insights
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Career level
Senior
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Qualification
Bachelor Degree
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Experience
6 - 9 Years
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Gender
Male
Description
We are seeking a results-driven Cold Email Marketing Specialist to join our team. The ideal candidate is highly skilled in executing cold email campaigns using advanced tools like Instantly.ai and Woodpecker. You will be responsible for planning, executing, and optimizing cold email outreach strategies to generate leads, nurture prospects, and drive business growth. Your role will involve ensuring high deliverability rates, avoiding spam folders, and crafting compelling email content that resonates with our target audience.
Responsibilities
- Design and implement cold email campaigns using Instantly.ai, Woodpecker, and other tools to reach targeted prospects.
- Ensure high email deliverability by implementing best practices to avoid spam folders, such as email verification, IP warm-up, and list segmentation.
- Draft and copywrite compelling email content that resonates with the target audience, avoids spam words, and drives engagement. Tailor messages to different stages of the sales funnel.
- Utilize tools and techniques to verify email lists, minimizing bounce rates and ensuring a clean sender reputation.
- Track and analyze campaign performance metrics such as open rates, click-through rates, and conversion rates. Continuously optimize campaigns based on data-driven insights.
- Implement strategies to avoid spam traps and maintain a positive sender reputation, ensuring that emails land in the inbox rather than the spam folder.
- Conduct A/B tests on email content, subject lines, and sending times to identify the most effective strategies for engagement.
- Work closely with the sales and marketing teams to align cold email campaigns with broader marketing strategies and business objectives.
- Generate detailed reports on campaign performance and provide actionable recommendations for improvement.
- Stay up to date with the latest email marketing tools and technologies, ensuring the best possible outcomes for each campaign.
- 3+ years of experience in cold email marketing or related roles.
- Hands-on experience with Instantly.ai, Woodpecker, and other cold email marketing tools.
- In-depth knowledge of email deliverability factors and best practices to avoid spam folders.
- Strong copywriting skills with the ability to create clear, engaging email content that avoids spam trigger words and appeals to the target audience.
- Familiarity with email verification tools, DNS settings, SPF/DKIM/DMARC, and IP warm-up processes.
- Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns accordingly.
- Excellent verbal and written communication skills, with the ability to craft persuasive messages.
- Ability to troubleshoot deliverability issues and implement effective solutions promptly.
- Meticulous attention to detail, especially in ensuring that email lists are clean and well-maintained.
Skills
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