Email Marketing Specialist (Hubspot, Mailchimp…)

Overview

We are looking for a dynamic Email Marketing Specialist to join our team. The ideal candidate is proficient in managing and optimizing email marketing campaigns using tools like HubSpot, Mailchimp, and similar platforms. You will be responsible for designing and executing email marketing strategies to engage subscribers, drive conversions, and support overall business goals. Your role will involve creating compelling email content, segmenting audiences, and analyzing campaign performance to continuously improve results.

Responsibilities

• Develop and implement email marketing campaigns using HubSpot, Mailchimp, and other email marketing tools to engage and nurture subscribers.
• Design visually appealing and effective email templates and content that drive engagement and conversions.
• Segment email lists based on demographics, behavior, and engagement to ensure targeted and relevant messaging.
• Create and manage email marketing workflows, including automated sequences, drip campaigns, and triggered emails.
• Monitor and analyze campaign performance metrics such as open rates, click-through rates, and conversion rates to optimize email strategies.
• Conduct A/B testing on subject lines, content, and sending times to identify and implement the most effective tactics.
• Ensure compliance with email marketing best practices and regulations, including GDPR and CAN-SPAM.
• Collaborate with the marketing team to align email campaigns with broader marketing strategies and promotions.
• Maintain and update subscriber lists, ensuring data accuracy and relevance.
• Generate and present detailed reports on campaign performance, providing actionable insights and recommendations for improvement.
• Stay current with the latest trends and best practices in email marketing to continuously refine and enhance email strategies.

Requirements

• 7+ years of experience in email marketing or related roles.
• Proficiency with email marketing tools such as HubSpot, Mailchimp, or similar platforms.
• Strong skills in email content creation, including copywriting and design.
• Experience with email segmentation, automation, and personalization.
• Knowledge of email marketing best practices and regulatory compliance.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to craft compelling email messages.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Attention to detail and a commitment to delivering high-quality work.