Social Media & Blog Manager

Overview

We are looking for a talented Social Media & Blog Manager to join our team. In this role, you will play a key part in managing our social media channels and blog content. Your expertise will help us engage our audience and optimize our content strategy using tools like Ahrefs and Google Analytics.

Key Responsibilities

• Develop and implement social media strategies for platforms such as Facebook, Twitter, LinkedIn, and Instagram.
• Create and publish engaging content for social media and the company blog.
• Conduct keyword research and optimize content using Ahrefs to improve SEO performance.
• Analyze content performance with Google Analytics and other tools to refine strategies.
• Manage and track social media advertising campaigns, including budgeting and audience targeting.
• Interact with users on social media, responding to inquiries and fostering engagement.
• Collaborate with marketing, design, and product teams to align content with company objectives.
• Maintain and update a content calendar to ensure consistent posting.
• Stay informed on industry trends and best practices to keep content relevant.

Required Skills and Experience

• Experience in social media management and blog content creation.
• Proficiency with social media management tools and analytics platforms.
• Knowledge of SEO tools like Ahrefs for content optimization.
• Strong writing, editing, and communication skills.
• Ability to analyze data and make data-driven decisions.
• Experience with social media advertising and campaign management.
• Excellent organizational skills and ability to handle multiple projects.

Preferred Qualifications

• Familiarity with content management systems (CMS) such as WordPress.
• Experience with graphic design tools like Canva or Adobe Creative Suite.
• Understanding of current social media trends and best practices.